At the Detroit Auto Show in 2016, Ford used its press conference not to launch a car (as is traditional) but to proclaim its intent to transition from being an automotive company to an auto and mobility company. The service they launched that day, called FordPass, has yet to revolutionize …
Read More »Analysis: With Bronco, F-150, and Mustang Mach-E, Ford Shines a Light On Its Future
