Two years after launching with huge fanfare, vehicle subscription services have been proclaimed a failure, as consumer response has been lukewarm at best. Nonetheless, I predict automakers can innovate to create a subscription model that will help them grow revenue over time. The reality is that getting subscription offerings right …
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Roberto BaldwinCar and Driver “The overall theory says that advertising must reflect the trends in society,” Sanjit Sengupta, professor of marketing at San Francisco State University told Car and Driver. Frankly, society’s had it pretty tough lately—and in ways that have been whiplashingly difficult to reflect. In March, when it …
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Nissan is right in the middle of introducing 10 new vehicles over the next 24 months. So far, the Sentra and Versa are in showrooms – competent products, but sub-compact and compact sedans rarely signal a reversal of fortunes for an ailing brand. Instead, it’s the 2021 Nissan Rogue that …
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Since its introduction for the 2006 model year, the Mini John Cooper Works GP has been the crème de la crème of the Anglo-Teutonic brand’s line. Offering the most power, the sharpest suspension, stoutest brakes, and stickiest tires in a stiffened two-seat body, the limited-edition GP is as hardcore as …
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2021 Acura TLX preview This time around, the 2021 Acura TLX sculpts a daring shape around zesty turbocharged engines and powertrains to jog our memories. It goes on sale later this year, while a hot TLX Type S sedan is penciled in for early next year. Duffer: Divided by opinions, …
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