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Tag Archives: give

Keep your money, but give us your business

Automaker captives and banks are reaching out to customers impacted by the coronavirus, offering payment deferral that could generate some otherwise lagging traffic at dealerships. Historically, financial assistance breeds consumer loyalty — but will it be enough to move metal? Playing a long game that prizes loyalty over short-term losses …

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Ford Credit wants to give customers options

Jim Drotman, executive vice president for Ford Motor Credit Co.’s U.S. and Canadian operations, knows that Ford Credit is a significant profit generator for the automaker. He doesn’t see that changing in the new decade. He told Staff Reporter Jackie Charniga about the captive’s performance tailwinds, focus on customer experience …

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