Key strategies implemented in dealerships’ finance-and-insurance offices can help prevent negative equity for customers. For Justin Gasman, financial services director at McCaddon Cadillac-Buick-GMC in Boulder, Colo., his plan of action to help customers maintain the value of their vehicles and keep them above water on loans involves education, short-term loans …
Read More »Fed move to keep benchmark interest rate may not help auto customers
Federal Reserve Chairman Jerome Powell said last week that the central bank’s benchmark interest rate won’t be raised until 2023, but the news won’t be much help to car buyers. Rather than a positive note, the move signals a slow economic recovery as the U.S. continues to grapple with the …
Read More »Michigan judge’s ruling could permit auto lenders to keep PPP loans
The financial security of small U.S. auto lenders during the COVID-19 crisis may be owed, in part, to the advocacy of a Michigan strip club. A U.S. district judge recently sided with the owner of the Flint, Mich., topless club Little Darlings, who went toe-to-toe with the federal government about …
Read More »Ford Turns to At-Home VR to Keep Vehicle Development on Track
While building out development vehicles digitally and checking them in virtual reality isn’t new for automakers, the shelter-in-place situation across much of the country has made the technology all the more important. For Ford’s design leads, VR headsets are now an even more critical tool for ensuring the automaker’s development …
Read More »Keep your money, but give us your business
Automaker captives and banks are reaching out to customers impacted by the coronavirus, offering payment deferral that could generate some otherwise lagging traffic at dealerships. Historically, financial assistance breeds consumer loyalty — but will it be enough to move metal? Playing a long game that prizes loyalty over short-term losses …
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