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Tag Archives: Keep

How to keep people above water on loans

Key strategies implemented in dealerships’ finance-and-insurance offices can help prevent negative equity for customers. For Justin Gasman, financial services director at McCaddon Cadillac-Buick-GMC in Boulder, Colo., his plan of action to help customers maintain the value of their vehicles and keep them above water on loans involves education, short-term loans …

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Ford Turns to At-Home VR to Keep Vehicle Development on Track

While building out development vehicles digitally and checking them in virtual reality isn’t new for automakers, the shelter-in-place situation across much of the country has made the technology all the more important. For Ford’s design leads, VR headsets are now an even more critical tool for ensuring the automaker’s development …

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Keep your money, but give us your business

Automaker captives and banks are reaching out to customers impacted by the coronavirus, offering payment deferral that could generate some otherwise lagging traffic at dealerships. Historically, financial assistance breeds consumer loyalty — but will it be enough to move metal? Playing a long game that prizes loyalty over short-term losses …

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