Roberto BaldwinCar and Driver “The overall theory says that advertising must reflect the trends in society,” Sanjit Sengupta, professor of marketing at San Francisco State University told Car and Driver. Frankly, society’s had it pretty tough lately—and in ways that have been whiplashingly difficult to reflect. In March, when it …
Read More »With Used-Car Demand Up, How to Get the Most When You Sell
It’s pretty easy to understand that a cleaner car is likely to sell than a dirty one, but do you also have paperwork to back up your claim that the car was only serviced at the dealership? You want to get the best price, sure, but “aggressive negotiations” work better …
Read More »Swarovski Will Sell You a Crystal Batmobile for $8900
Delicate display pieces do not really go hand in hand with the Dark Knight’s nocturnal crime-fighting activities, but they can look good under lights. There’s also a $ 599 version, but that’s really more of a thing for Robin. Oh, and did we mention the $ 38,900 crystal Batman figure …
Read More »DMVs Can (And Do) Collect and Sell Your Personal Data
Myung J. ChunGetty Images If living in the information age has taught us anything, it’s that our personal information is not safe in the hands of private companies. It’s somewhat more disconcerting to learn that our information is not safe in the hands of the government, either. An investigation by …
Read More »Automakers slash rates, offer deals to sell new cars amid coronavirus slowdown
Automakers across the U.S. are slashing interest rates, assisting with payments, and offering other incentives to buyers and owners as shoppers largely hunker down during the typically busy spring season. Although it’s unclear how a prolonged outbreak may impact owners and shoppers, several automakers have offered assistance for up to …
Read More »RouteOne-owned MaximTrak launches platform to sell F&I on cellphones
Finance-and-insurance software provider MaximTrak’s new platform, MaximTrak GO, will allow customers to purchase F&I products from cellphones or tablets. The feature is the latest example of F&I software companies crafting consumer-facing content for a digital experience. “MaximTrak is dedicated to delivering innovative tools to dealers to improve processes and boost …
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