To simulate intense crashes with modern cars, Volvo decided a standard laboratory test was not powerful enough. The solution? Gravity. Volvo thus dropped 10 new cars (sad!) from a crane over an impact site that was ready with video cameras and a bunch of Swedish first responders, who then tried …
Read More »See Volvo’s XC40 Recharge EV Move—in an Ad, with Google’s Help
Volvo has created an ad for the XC40 Recharge EV that will appear in a special Music Issue of The New York Times Magazine. The magazine cover also has content that is unlocked by the app. It works with a feature called Google Lens to give it a multidimensional appearance. …
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